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Business Model Generation is a practical, Disruptive new business models are You’re holding a handbook for visionaries, game changers,
inspiring handbook for anyone striving to improve
emblematic of our generation.
a business model — or craft a new one. and challengers striving to defy outmoded business models

Yet they remain poorly understood, and design tomorrow’s enterprises. It’s a book for the . . .
change the way you think about business models
Business Model Generation will teach you powerful and
practical innovation techniques used today by leading even as they transform competitive
companies worldwide. You will learn how to systematically
understand, design, and implement a new business landscapes across industries.
model — or analyze and renovate an old one.
Business Model Generation offers
co-created by 470 strategy practitioners
Business Model Generation practices what it preaches.
Coauthored by 470 Business Model Canvas practitioners you powerful, simple, tested tools for
from forty-five countries, the book was financed and
produced independently of the traditional publishing understanding, designing, reworking,
industry. It features a tightly integrated, visual, lie-flat
design that enables immediate hands-on use.
and implementing business models.
designed for doers
Business Model Generation is for those ready to abandon written by
outmoded thinking and embrace new, innovative
models of value creation: executives, consultants, Alexander Osterwalder & Yves Pigneur
co-created by
entrepreneurs — and leaders of all organizations.
An amazing crowd of 470 practitioners from 45 countries
designed by
$34.95 USA/$41.95 CAN
Alan Smith, The Movement

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