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346                          Index


            Latin-speaking Swiss, 20. See also  Macauley, Lord, and British colo-
              French-speaking Swiss, Italian-  nialism, 289f.
              speaking Swiss, Rhaeto-Romansch  Macintosh interface, ease of localiz-
            Latvia, locale coding and localiza-  ing, 292
              tion software for, 299        Madison, James, 1
            legislation, as unable to control in-  Marathi (Indian language), 298,
              formation flow, 60              299, 300
            Lévi-Strauss, Claude, as criticized  Marcuse, Herbert, 33n. 14
              by Bourdieu, 243              mailing lists, contra serious philos-
            liberalism, as resisted in Burma,  ophy, 138; discourse in vis-à-vis
              316; as Western ideal, 308, 316  Usenet, 131; egalitarianism of in
            Liberation Theology, 36n. 19      conflict with hierarchical struc-
            listserv, in-class, 9, 167–80. See also  tures of ordinary teaching, 139;
              mailing lists                   failures of, 136ff.; framework of
            literacy, as factor in Web access  time and space altered in, 139;
              (Kuwait), 190. See also education;  Hegelian mediation of, 140; and
              English                         principle of universality, 140; re-
            local culture, 5, 315f.; as mutually  quire highly focused academic co-
              determining Internet culture,   operation, 138; “review”
              321; as preserved, propagated by  command and audience, 135; as
              the Internet, 318. See also global  segmenting communication flow,
              culture; Jihad                  74; emergence of social hierarchy
            “locale coding,” 292              in, 136; use in academe (German-
            localization, 13f., 36n. 19, 284–87;  speaking), 138. See also listserv,
              BharatBhasha (localization soft-  9, 167–80
              ware, India), 292f., 298; cultural  Malaysia, and British colonialism,
              factors against (India), 300; gov-  289; and Islam, 32n. 9
              ernment role in, 293, 301; lan-  MAJIC (Japanese CSCW), 227f.,
              guage and, 283f.; vs. “locale   231f.
              coding,” 292; MacIntosh interface  Majima (Japanese pop artist), 266
              and, 292; MS-DOS and, 292; ob-  Maldives (South Asia), 287
              stacles to, 15; standardization of  male communication styles,
              language codes and, 285f., 301;  164–66; Internet as most con-
              supply and demand affecting, 298   ducive to low-context culture of
            Localization Industry Standards   Western—society, 181. See also
              Association (LISA), 284         gender; men; women
            long-term vs. short-term orienta-  Mandarin, 303n. 3
              tion (Hofstede), 91, 116n. 5;  Manichean, dilemma, 1; dualism
              Japan as long-term society, North  (mind-body), 23
              America as short-term, 219    market size, and information on the
            Los Angeles Times, 262f.          Web (Japan, Korea), 263
            Lovelace, Lady Ada, xi–xii      mass communication, as imper-
            Ludwig Wittgenstein Gesellschaft  sonal, 73
              (philosophical association), 143  mass media, as constituting a world
            Luhmann, Nicklas, 3, 5, 6, 69–72,  public arena contra fragmenta-
              77                              tion, 72; as creating a “meta-cul-
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