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             Performance Appraisal



               Paired comparison method of employee evaluation


               For the quality of work:  Performance in meeting quality standards
                                                             Employees that are rated:
                                    Amy            Barbara        Charlie         Dave           Elaine
                  As compared to:
                 Amy                                 +              +              –              –
                 Barbara             –                              –              –              –
                 Charlie             –               +                             +              –
                 Dave                +               +              –                             +
                 Elaine              +               +              +              –

               Note: Barbara ranks the highest.


             Figure 3



             effective and ineffective job performance. For example,  tive opinions are frequently called for. Many companies
             the PA log of an employee, Mr. Campbell, contains  use some combination of subjective and objective assess-
             Unsatisfactory Incidents as follows: 1/28/2000: “Refused  ment for actual performance appraisal.
             to try a new work procedure,” and 2/15/2000: “Argued  Yet there are numerous problems in the actual assess-
             with a customer about the origin of error in the paper-  ment of employee performance, mainly due to rater bias.
             work.” The log also contains Satisfactory Incidents as fol-  Some raters tend to rate all employees at the positive end
             lows: 1/20/2000: “Volunteered to help Charlie complete  rather than to spread them throughout the performance
             his assignment in time”; 2/19/2000: “Trained new  scale; this is called leniency. Alternatively, central ten-
             employees in safety regulations.”                dency, which places most employees in the middle of the
                The Multiperson Comparison Method asks raters to  scale, also raises concern about possible appraisal error.
             compare one person’s performance with that of one or  Another common error in performance appraisal is
             more others. It is intended to effectively eliminate the pos-  the halo effect.  This occurs when a manager’s general
             sibility of giving the same rating to all employees. In order  impression of an employee, after observing one aspect of
             to separate performance scores among multiple employ-  performance, influences his/her judgment on other
             ees, the Forced Choice or Forced Distribution Methods  aspects of the employee’s performance.
             are adopted. Raters must choose one high performer from  Researchers have found that personal preferences,
             the list of employees or distribute certain scores to  prejudices, appearances, first impressions, race, and gen-
             employees at different ranks. For example, only one top  der can influence many performance appraisals. Some-
             person will get 40 percent, two second-rank persons 20  times raters’ personal opinions or political motives creep
             percent, and the bottom one person 10 percent.  The  into the performance appraisal process. They intentionally
             Paired Comparison Method is a special case of the Multi-  inflate or deflate performance ratings of certain employees
             person Comparison Method. Everyone in the evaluation  as a way to punish them or promote them out of the
             pool is compared against everyone else as a pair and  department.
             recorded “plus” or “minus” when the target ratee is better
                                                                 Using unreliable and unvalidated performance
             or worse, respectively, than his/her comparison. The final  appraisals may cause a legal problem. A number of court
             performance ranks are determined by the number of pos-  cases have ruled that the performance appraisal systems
             itives. Figure 3 provides an example.
                                                              used by many companies were discriminatory and in vio-
                                                              lation of Title VII of the Civil Rights Act.
             SUBJECTIVITY AND OBJECTIVITY                        In order to avoid legal problems, companies must
             Accuracy is critical to performance appraisal. In order to  develop an appraisal system based on careful job analysis
             obtain accurate performance information, raters must  and establish its reliability and validity. They must give
             provide objective and unbiased ratings of employees.  clear written instructions to raters for completing evalua-
             However, because it is almost impossible to develop a per-  tions and provide them adequate training if necessary. The
             fectly accurate performance checklist, managers’ subjec-  company must allow employees to review the results of


             586                                 ENCYCLOPEDIA OF BUSINESS AND FINANCE, SECOND EDITION
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