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Chapter 12

Enhancing Decision Making

LEARNING OBJECTIVES CHAPTER OUTLINE

After reading this chapter, 12.1 DECISION MAKING AND INFORMATION
you will be able to answer SYSTEMS
the following questions: Business Value of Improved Decision Making
Types of Decisions
1. What are the different types of The Decision-Making Process
decisions and how does the Managers and Decision Making in the Real World
decision-making process work? High-Velocity Automated Decision Making
2. How do information systems
12.2 BUSINESS INTELLIGENCE IN THE ENTERPRISE
support the activities of managers What Is Business Intelligence?
and management decision making? The Business Intelligence Environment
3. How do business intelligence and Business Intelligence and Analytics Capabilities
business analytics support decision Management Strategies for Developing BI and BA
making? Capabilities
4. How do different decision-making 12.3 BUSINESS INTELLIGENCE CONSTITUENCIES
constituencies in an organization Decision Support for Operational and Middle
use business intelligence? Management
Decision Support for Senior Management: The
5. What is the role of information
Balanced Scorecard and Enterprise Performance
systems in helping people working
Management Methods
in a group make decisions more
Group Decision-Support Systems (GDSS)
efficiently?
LEARNING TRACK MODULE
Building and Using Pivot Tables

Interactive Sessions:
Analytics Help the Cincinnati
Zoo Know Its Customers
Colgate-Palmolive Keeps
Managers Smiling with
Executive Dashboards

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