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                                            ••• Georg Simmel •••

                  Durkheim, the sociological savant of the division of labour and organic solidarity,
                  and Weber, the best sociologist of rationalization and the disenchantment of the
                  world, Simmel is the first and greatest sociologist of Modernity.



                                                 Modernity

                  What does it mean to be a sociologist of Modernity? Other sociological approaches focus
                  on the transition between traditional and modern institutions. For example, Marxism
                  examines the process of modernization as a transition between Ancient, Feudal and
                  Capitalist society. Durkheim, basing his view in a more anthropological and legalistic view
                  of collective life, distinguishes between mechanical and organic solidarity and seeks to
                  clarify the contrasting dominant institutions and agents in both formations. Weber’s work
                  on religion, the work ethic and the nation-state produces a formidable historical analysis
                  of the sequential changes that led to the rise of legal–rational bureaucratic society.
                    Simmel’s approach is different in as much as it eschews history and concentrates
                  on the experience of modernity. The principal motifs of this experience are fragmen-
                  tation and ephemerality. For Simmel, unlike social formations wedded to the hered-
                  itary principle and religious cosmology, Modernity presents a material and mental
                  universe of contingent relations, cultural relativism and breaking boundaries. This
                  universe is directly expressed in aesthetics, which is one reason why Simmel, unusu-
                  ally for sociologist’s of his day, took fashion, art, adornment and subjective culture
                  so seriously. The metropolis is a constantly changing landscape of people, vehicles,
                  exhibitions, advertisements and to put it concisely, gross stimuli, that accentuate the
                  position of visual culture in modern experience.
                    Simmel’s sociology presents the experience of Modernity as flux, as intense,
                  unremitting consciousness of diverse, forms in motion. It is an approach that logi-
                  cally carries with it an enhanced recognition of the transitory nature of relationships,
                  the arbitrary form of external cosmology and the conditional character of identity.
                  Arguably, this recognition was only fully developed later in the twentieth century in
                  the development of symbolic interactionism and poststructuralism.
                    To a degree that would today be regarded as unusual, and arguably insufficiently
                  global, Simmel’s view of Modernity reflected his status as a citizen of Berlin. For most of
                  his adult life he taught sociology and philosophy at the University of Berlin. As such he
                  experienced at first hand, Bismarck’s ferocious attempts to weld the German peoples
                  into a German Empire under Prussian hegemony, and the eventual collapse of the
                  German Empire in military defeat, economic disintegration and counter-revolution in
                  1918. He was 13 when Bismarck defined the new German nation-state after the Franco-
                  Prussian war of 1870, and 56 when the Whilheminian era propelled the nation into
                  World War. The intervening 43 years witnessed the utter transformation of Berlin.
                  Simmel directly observed the extraordinary expansion of the city, the tearing down of
                  old buildings and the raising-up of new ones; the incorporation of villages, hamlets as
                  suburbs through new rapid tansit rail and road links; the expansion in population and
                  subcultures; and the emergence of new retail outlets, notably the department store and
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