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198                                               R.K. Rosenbaum et al.

              range of endpoint impact indicators available, this may be solved with science
              advancing further.
            • Different footprints can usually not be combined to enlarge their environmental
              scope because their system boundaries (see Chaps. 8 and 9) are not aligned and
              double counting of impacts becomes likely, which increases the risk of bias to
              the comparison, the same way the omission of impacts does.
              As mentioned above, the focus on single environmental problems has important
            implications regarding the risks of using footprints in decision-making processes.
            A study by Huijbregts et al. (2008) calculated 2630 product-specific ecological
            footprints of products and services (e.g. energy, materials, transport, waste treat-
            ment, etc.). They concluded that “Ecological footprints may […] serve as a
            screening indicator for environmental performance… [and provide] a more com-
            plete picture of environmental pressure compared to non-renewable CED
            [Cumulative Energy Demand]”, while also observing that “There are cases that may
            […] not be assessed in an adequate way in terms of environmental impact. For
            example, a farmer switching from organic to intensive farming would benefitbya
            smaller footprint for using less land, while the environmental burdens from
            applying more chemicals [i.e. pesticides and fertilisers] would be neglected”. Thus,
            the usefulness of the ecological footprint as a stand-alone indicator may often be
            limited (Huijbregts et al. 2008).
              The limitations of carbon footprints (i.e. the climate change impact indicator in
            LCA) as environmental sustainability indicators was investigated by a study from
            Laurent et al. (2012), who assessed the carbon footprint and 13 other impact scores
            from 4000 different products, technologies and services (e.g. energy generation,
            transportation, material production, infrastructure, waste management). They found
            “that some environmental impacts, notably those related to emissions of toxic
            substances, often do not covary with climate change impacts. In such situations,
            carbon footprint is a poor representative of the environmental burden of products,
            and environmental management focused exclusively on [carbon footprint] runs the
            risk of inadvertently shifting the problem to other environmental impacts when
            products are optimised to become more “green”. These findings call for the use of
            more broadly encompassing tools to assess and manage environmental sustain-
            ability” (Laurent et al. 2012).
              This problem is demonstrated in Fig. 10.5, which shows the carbon footprint,
            ecological footprint, volumetric water footprint and the LCA results for an illus-
            trative comparison of two products A and B. If one had to choose between option A
            and B, the decision would be different and thus depending on, which footprint was
            considered, whereas LCA results provide the full range of potential impacts to
            consider in the decision.
              The large variety in footprints and their definitions and methodological basis in
            combination with their wide use in environmental communication and marketing
            claims, has resulted in confusing and often contradictory messages to buyers. This
            ultimately limited the development and functioning of a market for green products
            (Ridoutt et al. 2015, 2016). In response, a group of experts established under the
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