Page 71 - John Kador - 201 Best Questions to Ask on Your Interview-McGraw-Hill (2002)

THE RULES OF THE GAME

INC.
www.inc.com

Most business journals periodically make lists of the best employ-
ers. Fortune magazine has its “Most Admired Corporations” issue and
lists the best places to work, generally in its January and February is-
sues. Working Woman publishes a list of the companies most sensitive to
women professionals. Business Week lists the best-performing compa-
nies in America (usually in the last issue in March). Technical publica-
tions such as ComputerWorld (www.computerworld.com) and InfoWorld
(www.infoworld.com) publish similar evaluations of the best high-tech-
nology companies to work for.

LOCAL NEWSPAPERS AND OTHER NEWSPAPERS
If the newspaper in the company’s hometown has a business section, you
will usually find good coverage of the company. Fortunately, most news-
papers these days are online. So find the newspaper’s Web site and
search for the company you want to research. While you are at it, check
out what the New York Times (www.newyorktimes.com), Washington Post
(www.washingtonpost.com), and Chicago Tribune (www.chicagotri-
bune.com) have to say about the company. For high-tech companies, I also
check the San Jose Mercury News (www.mercurycenter.com/).

LOCAL BUSINESS JOURNALS
Most large metropolitan areas also have business periodicals focused on
local business companies and activities. CEO Express has a link to some
of the major business journal publishers including Crain’s New York
(www.crainsny.com) and Crain’s Chicago (www.crainschicagobusi-
ness.com). For more information, search for business journals in the
community of the company you want to research.

TRADE PUBLICATIONS
There is no industry so obscure that it does not have at least one trade
publication reporting on the products, people, and other developments
within the industry. These publications offer the deepest information

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