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LETTER 5-84: COMPUTER—SENIOR EXECUTIVE
AdvantaCom, Inc.
2108 State Line RE: Software/Hardware
Kansas City, MO 09876 Senior Executive

Dear Search Committee:
It’s not like riding a bicycle! Contributing to the planning, promoting, and day-
to-day operations of an emerging technologies company like AdvantaCom is
not the same as running a company in the fashion, financial, or fishing
industries.
After seven years directing the operations of an east coast competitor and more
than eight years managing software engineering...I should know! Unlike any
other industry, ours demands of its senior executives a level of technical
sophistication that can only be the product of hands-on, in-depth, unfailing
relevant experience...precisely what I offer AdvantaCom!

I am exceptionally articulate in a diverse range of hardware and software,
client/server technology, systems programming, and database management. I
also possess the demonstrated ability to apply successfully the strategies and
principles fundamental to building and growing a business in today’s volatile
economy.
This background arms me to lead AdvantaCom in generating results as
impressive as those I helped my current organization achieve:

-Margins surpassing industry averages by 23%.
-Operations productivity 45% over previous levels.
-Domestic market share growth exceeding 30%.

-Hardware products introduced to previously untapped (by us) global
marketplaces, delivering $12 million in sales in first year alone,
along with a 97% customer satisfaction rating.

My expertise in technology and management are at your disposal, as is my
proven track record. It would be an honor to join an organization with your
reputation and promise. You may reach me at (555) 456-7890 during business
hours and at (555) 765-4321 at home.

Sincerely,

Hugh J. McNeil

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