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About the Authors
For more than two decades, Sandra Podesta has used her marketing and
writing talents to convince people to make decisions and act on them. In
the corporate arena, Ms. Podesta has served as Creative Director and Di-
rector of Advertising for Fortune 500 organizations, producing results on
promotions that span a cross-section of industries. On the advertising
agency side, she’s lent her talents to both Creative and Account Manage-
ment teams. As President of eBusinessWriting.com LLC, she supports
the marketing efforts of clients in both the public and private sectors in-
cluding major financial institutions, technology companies, consulting
firms, non-profit and other organizations.
In her seminar, “Mastering the Art of Effective Business Writing,” Ms.
Podesta introduces executives, managers, administrators, sales and
customer service representatives to her proven and straightforward,
four-step business writing process. Combining systematic guidance
and relevant examples with supervised application and immediate
feedback, she leads participants from conceptualization through final
edit. This stimulating workshop has earned praise from clients, col-
leagues and seminar participants alike.
Andrea Paxton offers the insider’s view that only a solid back-
ground in human resources and training can produce. She has worked
extensively with every phase of the interview, selection, hiring and
training processes at major corporations such as Chase Manhattan Bank
and John Hancock Financial Services as well as at smaller, growing
firms. For companies without them, she has built recruitment programs
from the ground up. Through her most recent experience with AIG, the
largest US-based international insurance company, Ms. Paxton’s human
resources perspective is now global in scope.

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