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LETTER 2-3: RESUME COVER LETTER SENT IN RESPONSE
TO ADVERTISEMENT (POOR FORMAT)

Chief Financial Officer
P.O. Box 425
New York Times
New York, NY 10000
Dear Chief Financial Officer:
To maintain continued growth, a company must have financial and management
professionals who are capable of identifying and seizing market opportunities before
the competition does.
My marketing savvy and management expertise can help you do just that. I possess
a powerful commitment to task, a drive for excellence, and the ability to respond to
customer needs. For example, in my current position I increased sales 74% by
upgrading service efficiency, resulting in a 25% annual increase in profitability. I
streamlined a branch outlet from ground zero, coordinating every aspect from
recruitment to organizing and redefining office functions, thus achieving substantial
cost reductions, greater efficiency, and increased market share. I reduced receivables
from 115 days to 33 days, thereby improving cash flow 21%. This released enough
working capital to enable the firm to expand into other markets. These achievements
are certain to prove both valuable in and transferable to a range of firms.
Because I am currently seeking to broaden my horizons, I eagerly await your reply
so that we can arrange a personal meeting. Then we can discuss in greater detail how
my particular blend of capabilities, experience, and managerial strengths can help
your firm capture lucrative business opportunities.
Sincerely,

But take this letter word for word, format it differently, and the results are as-
tounding.

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