Page 160 - A Handbook Genre Studies in Mass Media
P. 160

IDEOLOGICAL APPROACH

                  Figure 6.1  Stephen Colbert


















































                     The Colbert Report is a parody of mainstream cable news programs. (Photo by
                     Brad Barket/Getty)
                  Stephen Colbert presented a series of somber reports from CNN, C-Span,
                  and NBC, followed by the following Fox News headline: “Bird is the
                  word on the street. Why the avian flu could send stocks soaring.” This
                  juxtaposition made the point about the striking pro-business slant of Fox
                  News. Colbert commented, “Every global pandemic has a silver lining.

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