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BIBLIOGRAPHY





        Books and Articles
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           AllBusiness.  “Startups Among the Ruins: How 10 Companies
             Launched During the Great Depression,” March 23, 2009; available
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          Allen, Robert C. Speaking of Soap Operas. Chapel Hill, NC: University
              of North Carolina Press, 1985.
           Applegate, Edd. Personalities and Products: A Historical Perspective on
             Advertising in America. Westport, CT: Greenwood Press, 1998.
           Auerbach, Alan J., and William G. Gale. “The Economic Crisis and
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           Bacon, John U.  America’s Corner Store:  Walgreens’ Prescription for
             Success. Hoboken, NJ: Wiley, 2004.
           Bank for International Settlements.  “Statistical Commentary on
             Provisional Locational and Consolidated International Banking
             Statistics at End-March 2009,” July 2009; available at www.bis.org/
             statistics/rppb0907.pdf.
           Bernstein, Michael A.  The Great Depression: Delayed Recovery and
             Economic Change in America, 1929–1939. Cambridge, UK:
             Cambridge University Press, 1987.
           Birla, Madan.  FedEx Delivers: How the  World’s Leading Shipping
             Company Keeps Innovating and Outperforming the Competition.
             Hoboken, NJ: Wiley, 2005.
           Bresnahan,  Timothy F., and Daniel M.G. Raff.  “Intra-Industry
             Heterogeneity and the Great Depression: The American Motor
             Vehicle Industry, 1929–1935,”  Journal of Economic History 51(2),
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