Page 10 - An Introduction to Political Communication Fifth Edition

Intro to Politics Communication (5th edn)-p.qxp 9/2/11 10:55 Page ix

The significant revolution of modern times is not industrial or
economic or political, but the revolution taking place in the art of
creating consent among the governed . . . Within the life of the new
generation now in control of affairs, persuasion has become a self-
conscious art and a regular organ of popular government. None of us
begins to understand the consequences, but it is no daring prophecy
to say that the knowledge of how to create consent will alter every
political premise.
(Walter Lippmann, Public Opinion)