Page 8 - An Introduction to Political Communication Third Edition

The significant revolution of modern times is not industrial
or economic or political, but the revolution taking place in
the art of creating consent among the governed . . . Within
the life of the new generation now in control of affairs,
persuasion has become a self-conscious art and a regular
organ of popular government. None of us begins to under-
stand the consequences, but it is no daring prophecy to say
that the knowledge of how to create consent will alter every
political premise.
(Walter Lippmann, Public Opinion)