Page 21 - Anne Bruce - Building A HIgh Morale Workplace (2002)

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Business on Planet

Earth, No Longer

as We Know It

e have seen the end of business as usual. Simply put, the
Wway we’ve been running our companies and managing
our employees is no more. The atrocities of September 11,
2001 accelerated an unprecedented shift in how we do business

and, more importantly, how we manage, care for, and treat the
people who work for us.
Business is still about providing great customer service,
making a superior product, and producing a healthy return on

investment for shareholders. However, to do that and succeed,
managers also have to be concerned about their employees
and their work environment. They need to know what’s
involved in creating a high morale workplace where people
actually love to go to work, really enjoy their jobs, savor the

experiences they have in those jobs, and feel pride, enthusi-
asm, self-confidence, and a strong motivation to succeed in
every project and team effort.

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