Page 147 - Anthropometry, Apparel Sizing and Design

140 Anthropometry, Apparel Sizing and Design

For designers and manufacturers, it would:

l improve target market selection decision,
l facilitate communication with retailers and consumers,
l enable better quality control, and
l improve communication/relations with subcontractors.
For government, trade associations, and academicians:
l for academicians, it would offer a common sizing and fit research language,
l for trade associations, it would improve communications with members and reduce legal/
quasi-legal problems, and
l for governments, it would facilitate consumer education, facilitate relations with the indus-
try, and enable possible links with other areas of concern (i.e., population fitness and eating
habits).

References

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Beazley, A., 1997. Size and fit: procedures in undertaking a survey of body measurements.
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Bernier, B., Davignon, M.-F., Saint-Martin, J., 2003. Sur la piste : G eographie, histoire et

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