Page 202 - Battleground The Media Volume 1 and 2

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see also Advertising and Persuasion; Alternative Media in the United States;
Branding the Globe; Conglomeration and Media Monopolies; Government
Censorship and Freedom of Speech; Internet and its Radical Potential; Media
and the Crisis of Values; Media Reform; Media Watch Groups; Minority Media
Ownership; Product Placement; Ratings; Reality Television; Runaway Produc-
tions and the Globalization of Hollywood; Sensationalism, Fear Mongering,
and Tabloid Media; TiVo; Transmedia Storytelling and Media Franchises; Video
News Releases; Women’s Magazines.

Further reading: Action Alert: Viacom-CBS Merger, September 10, 1999. http://www.fair.
org/index.php?page=13; Andersen, Robin. Consumer Culture and TV Programming.
Boulder, CO: Westview Press, 1995; Andersen, Robin, and Lance Strate, eds. Critical
Studies in Media Commercialism. London: Oxford University Press, 2000; Barnouw, Erik,
et al. Tube of Plenty. New York: Oxford University Press, 1975; Erik Barnouw, Richard
M. Cohen, Thomas Frank, Todd Gitlin, David Lieberman, Mark Crispin Miller, Gene
Roberts, Thomas Schatz, and Patricia Aufderheide, eds. Conglomerates and the Media.
New York: The New Press, 1997; Bart, Peter. The Gross: The Hits, the Flops, the Summer
That Ate Hollywood. New York: St. Martin’s Press, 1999; Fuller, Linda. “We Can’t Duck
the Issue: Imbedded Advertising in the Motion Pictures.” In Undressing the Ad: Reading
Culture in Advertising, ed. K. Frith. New York: Peter Lang, 1997; Gitlin, Todd. Watch-
ing Television. New York: Pantheon, 1986; Glaser, Milton. “Censorious Advertising.” The
Nation, September 22, 1997, p. 7; Hazen, Don, and Julie Winokur, eds. We the Media:
A Citizen’s Guide to Fighting for Media Democracy. New York: The New Press, 1997;
Hickey, Neil. “Money Lust: How Pressure for Profit Is Perverting Journalism.” Columbia
Journalism Review (July/August 1998): 28–36; Husted, Bill. “Coors Tap Flows Freely on
TV Show.” The Denver Post, July 27, 2003; Jacobson, Michael F., and Laurie Ann Mazur.
Marketing Madness: A Survival Guide for a Consumer Society. Boulder, CO: Westview
Press, 1995; Kent, Arthur. Risk and Redemption: Surviving the Network News Wars. Lon-
don: Intersteller, 1997; Koppel, Ted. “Journalism under Fire.” The Nation, November 24,
1997, pp. 23–24; McAllister, Matthew P. The Commercialization of American Culture:
New Advertising Control and Democracy. Thousand Oaks, CA: Sage, 1996; McChesney,
Robert. Rich Media, Poor Democracy: Communication Politics in Dubious Times. Ur-
bana: University of Illinois Press, 1999; Miller, Mark Crispin, ed. Seeing Through Movies.
New York: Pantheon, 1990; Schatz, Thomas. “The Return of the Hollywood Studio Sys-
tem.” In Conglomerates and the Media, ed. Eric Barnouw, 73–106. New York: The New
Press, 1997; Wasko, Janet. How Hollywood Works. London: Sage, 2003; Wilson, Steve.
“Fox in the Cow Barn.” The Nation, June 8, 1998, p. 20.
Robin Andersen