Page 301 - Between One and Many The Art and Science of Public Speaking

268 Part 3 Putting Theory Into Practice

Exhibit 10.2 VISUAL WORDS
Words Linked to Vision,
Focus Graphic Watch Colorful
Hearing, and Touch
Bright Illustrate Vision Glimpse
Show Color Brilliant Look
Pretty See Evident Sight
Envision Picture Sketch Shining
Draw Hazy Oversight Hidden
View Peek Clearly Notice
Clear Imagine Perspective

AUDITORY WORDS
Listen Ringing Compliment Pardon
Hear Resonate Loud Sound
Discuss Yell Silent Request
Declare Told Shout Whispering
Implore Call Talk Quiet
Acclaim Assert Noisy Ask
Harmony Profess Orchestrate
Petition Noise Address
KINESTHETIC WORDS
Feel Terrifi ed Hunger Contact
Pressure Burdensome Doubt Nurture
Hurt Firm Shocking Emotion
Get the point Tense Heavy Graceful
Experience Touchy Touch Sensual
Longing Pushy Concrete Weighty
problem
Wait Shatter Irritated
Source: Excerpted from: Twenty-First Century Selling. © Dr. Loretta Malandro. Taught in her pro-
gram “Speak With Impact,” offered by Malandro Communication Inc., Scottsdale, Arizona.

Although we may not be able to let them literally feel our thoughts, we can
connect with audience members who need to experience some things by asking
them to imagine

• what racism feels like,
• that a problem is a giant weight pressing down on them, or
• how oppressed people hunger for freedom.

And though we may not be able to literally produce the sound of abused chil-
dren for our audience members, we can connect to auditory learners by asking
them