Page 39 - How to Drive the Bottom Line with People

Introduction

An organization will never fully realize its potential if
it does not engage its people in a higher purpose.

All too often, business leaders continue to have a
misguided perception that suggests the real purpose
for their organization’s existence is profit, and the

things that matter most are power, position, and
money. Nothing could be farther from the truth for an
organization seeking sustainable success. A compelling
option worthy of consideration centers on nurturing
people to render ultimate service.

Failure to act on this reality may leave companies
with a crippling labor drain as a result of the global-
15
ization of the labor market. In addition, virtually all =

products and services without compelling differentia-
tion are or will eventually be commodity-priced. An
organization’s ability to serve will be the last tool that
can provide a competitive advantage in a crowded
marketplace. Organizations desiring sustained success

simply must embrace a culture-driven, people-centered
philosophy.
Consider this: in virtually any supermarket in

America today, you can purchase a pound of bananas
grown thousands of miles from the store; transported
to a regional distribution center within days of har-
vest; ripened in a multimillion-dollar, climate-con-