Page 6 - Business Plans that Work A Guide for Small Business
P. 6
Contents
Preface vii
1 Entrepreneurs Create the Future 1
2 Before You Start Planning, Ask the Right Questions 25
3 Getting Started 43
4 Industry: Zoom Lens on Opportunity 57
5 Company and Product Description: Selling Your Vision 79
6 Marketing Plan: Reaching the Customer 89
7 Operations and Development: Execution 103
8 Team: The Key to Success 119
9 The Critical Risks and Offering Plan Sections 127
10 Financial Plan: Telling Your Story in Numbers 137
11 Conclusion 157
Appendix 1: Quick Screen Exercise 169
Appendix 2: Business Planning Guide Exercise 173
Appendix 3: Sample Presentation 179
Index 187
About the Author 197
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