Page 177 -

Sprin
Spring, 2007g, 2007

I
It is already far past t is already far past . . . She’s working on a series of small fi lms for

midnight as Anab Jain
midnight as Anab Jain Colebrook Bosson Saunders, a designer and STORYTELLING
manufacturer of award-winning oΩice furniture
watches the latest
watches the latest accessories. Anab is a storyteller and designer, 171
and the fi lms she is working on are part of a
171
video footage she shot project to help Colebrook Bosson Saunders make DESIGN
video footage she shot
sense of how the future of work and the work-
during the day . . . place could look. To make this future tangible, she
during the day . . .
invented three protagonists and projected them
into 2012. She gave them new jobs based on
research into new and emerging technologies and
the impact of demographics and environmental
risks on our future lives. The fi lms then show
this near future. But rather than describing 2012,
Anab takes the role of the storyteller, visiting this
future environment and interviewing the three
protagonists. They each explain their work and
show objects they use. The fi lms are real enough
to cause viewers to suspend their disbelief and
become intrigued by the diΩerent environment.
That is exactly what companies that hire Anab
Jain, like Microsoft and Nokia, are looking for:
stories to make potential futures tangible.

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