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Implement

Implement the business model
prototype in the field

activities critical success factors key dangers Business Model Generation focuses on understanding and developing
256 innovative business models, but we’d also like to offer some sug-
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gestions on implementing new business models, particularly within
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X[Xgk k_\ Ylj`e\jj df[\c established organizations.
› 8c`^e Èfc[É Xe[ Èe\nÉ Ylj`e\jj Once you’ve arrived at a final business model design, you will start
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translating this into an implementation design. This includes defining all
related projects, specifying milestones, organizing any legal structures,
preparing a detailed budget and project roadmap, and so forth. The
implementation phase is often outlined in a business plan and itemized
in a project management document.

Particular attention needs to be paid to managing uncertainties. This
implies closely monitoring how risk/reward expectations play out
against actual results. It also means developing mechanisms to quickly
adapt your business model to market feedback.

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