Page 155 - Carbon Capitalism and Communication Confronting Climate Crisis

11 BEARING WITNESS AND THE LOGIC OF CELEBRITY … 145

activist media strategies will continue in tandem with the older established
protest logics of numbers and witnessing, generating new possibilities for
securing public attention and support for claims and proposals at the centre
of campaigns. Exploring ways to maximise these possibilities in a popular
news environment increasingly organised around personalisation and the
instant viral distribution of images and comment on social media is a now
an urgent challenge.

NOTES
1. This research was funded by an Insight Development Grant from the Social
Sciences and Humanities Research Council.
2. Initial media reports stated that 500 ducks had died yet the number was
later revealed to be much higher with 1,606 ducks dying. Syncrude was
fined $3 Million dollars by the Alberta government for the deaths
(Wingrove 2010b).
3. Pictures of the event may be seen here: https://www.flickr.com/
photos/tarsandsaction/albums/72157627473871226.
4. Video of the event may be seen here: https://www.youtube.com/watch?v=
JBlrDzV_a98 andherehttps://www.youtube.com/watch?v=MyGc1F5niVk.