Page 14 - Communication Processes Volume 3 Communication Culture and Confrontation
P. 14

introduCtion:


                                        Remoulding the ‘Cultural’
                                               as the ‘Contentious’

                                  Bernard Bel, Jan Brouwer, BiswaJit das,
                                      ViBodh Parthasarathi, Guy PoiteVin






                The first volume in this series on communication processes focused on
                the media, techniques and technology of communication. The second
                volume addressed the ‘relations of communication’, embracing both
                the particular type of human rapport that each specific medium gives
                support to, and the forms of social relation that the media are called
                to serve. In order to better describe the articulation of these systems
                of relations in the contradictory, tension-driven and ever-changing
                framework of society, the emphasis was on the function of symboliza-
                tion as an agency of correlation specific to the human mind. Commu-
                nication appears to be a matter of symbolic forms that tend to shape
                the dialectics, that is to say, the dialogue, interaction, links, rapports,
                osmosis or encounters between human beings under the spell of the
                systems of domination and/or appropriation that control them. This
                third volume specifically focuses on those symbolic forms themselves,
                gathered under the wide category of the ‘cultural’ or, alternatively,
                ‘cultural forms’.
                  We cannot escape being once again driven away from the media of
                communication with their underpinning symbolic artefacts, and from
                the social systems of relations that make symbolic forms of commu-
                nication instrumental in reaching their ends, towards another level of
                analysis where forms, ways and media of communication appear in
                connection with the culture of the communicators and their audiences.
                Cultural patterns, systems of representations and knowledge and
                cognitive structures contrive modes, forms and means of communication
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