Page 252 - Communication Theory and Research
P. 252

McQuail(EJC)-3281-18.qxd  8/16/2005  12:02 PM  Page 237




                  European Soap Operas: the Diversification of a Genre                  237

                  unigenerational – stretching to include parents of grown-up characters, as long as
                                                                           2
                  they may participate in the game of romance – with few or no babies, children or
                  old women (e.g. The Young and the Restless).
                    These subgenres represent everyday life – particularly women’s lives – very dif-
                  ferently. The British soaps opt for motherhood, with various mother figures at hand
                  daily. When genetic mothers are in trouble, surrogate mothers often step in.
                  American female soap characters, on the other hand, are concerned mainly with
                  romance, and both career and motherhood are subordinated to the importance
                  of this. The differences between the soaps in the two cultures were interpreted in
                  light of (1) the choice of the US commercial networks to recycle romantic myths
                  while British television, drawing on social realism, sometimes emerges as too self-
                  consciously, paternalistically pedagogic, and (2) the different social ethos whereby
                  American society, which sees itself as open, individualist, non class based, and
                  where everyone is allowed to believe they are upwardly mobile, may be juxtaposed
                  with the relatively rigid British class structure (Hoggart, 1957; Williams, 1974).
                    But the picture is more complex. First, two distinct varieties of American soap
                  opera exist, the daytime and prime-time. Second, none of these forms are close
                  to the major soap opera form of the telenovella, strong both in South America
                  and most of Southern Europe. Using similar analytic methods to before (Liebes
                                           3
                  and Livingstone, 1992, 1994), our present concern is to broaden the analysis of
                  soap opera by surveying European forms of the genre. For this, we suggest at the
                  outset that three main prototypical forms or models can be applied to the soap
                  operas of different countries.



                  Dynastic


                  This model focuses on one powerful family, with some satellite outsiders –
                  connected by romance, marriage or rivalry – on its periphery. Some have a parallel,
                  interconnected, ‘downstairs’ network.



                  Community

                  A number of equal, separate, middle- and working-class, multi-generational
                  families (including single-parent ones), and single characters, mostly not roman-
                  tically connected, all living within one geographical neighbourhood and belong-
                  ing to one community.



                  Dyadic

                  A destabilized network of a number of young, densely interconnected, mostly
                  unigenerational, interchanging couples, with past, present and future romantic
                  ties, continually absorbed in the process of reinventing kinship relations.
   247   248   249   250   251   252   253   254   255   256   257