Page 6 - Communication Theory and Research

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Contents

Notes on Contributors vii
Preface ix

1 Introduction and Overview 1
Denis McQuail

SECTION ONE: INTERNATIONAL COMMUNICATION 13

2 Research into international television flows:
a methodological contribution 13
Preben Sepstrup

3 The mythology about globalization 23
Marjorie Ferguson

4 The inflow of American television fiction on
European broadcasting channels revisited 36
Els de Bens and Hedwig de Smaele

SECTION TWO: AUDIENCE 53

5 Five traditions in search of the audience 53
Klaus Bruhn Jensen and Karl Erik Rosengren

6 Resisting American hegemony 71
Daniel Biltereyst

SECTION THREE: POLICY AND POLITICS 89

7 Accountability of media to society: principles and means 89
Denis McQuail

8 Who’s afraid of infotainment? 103
Kees Brants

9 Political communication systems all change: a response
to Kees Brants 118
Jay G. Blumler