Page 190 - Communication Theory Media, Technology and Society
P. 190

Holmes-06.qxd  2/15/2005  1:03 PM  Page 173





                                                                     Telecommunity  173
                  global communities – virtual communities, the Olympic community, the
                  ‘international community’. 2




                  Globalization and social context

                  For Rose, ‘society’ and community are viewed as discursive constructs
                  that have changed roles. ‘The formation of the notion of a national econ-
                  omy was a key condition for the separation out of a distinct social
                  domain’ (Rose, 1996: 337). Whereas, for Rose (1996), ‘the social’ once acted
                  as a discursive agent for the integration of persons on the basis of ‘social
                  protection, social justice, social rights and social solidarity’ (329), for
                  Touraine (1998), the decline of national communities derives from
                  the ‘decomposition ... of society’ by way of the ‘growing autonomy of the
                  economic sphere from institutional controls’ which ‘exist in general at the
                  national level’ (129). Touraine acknowledges, contra the extreme global-
                  ists, that the events that are said to have produced globalization – ‘the
                  increase in international trade; the more rapid intensification of financial
                  flows; the rise of new industrial countries; the birth of the information
                  society ... the end of the Cold War and the fall of the Soviet empire’ – are
                  not systemically linked, but rather are phenomena ‘largely independent
                  of one another, and are of different natures’ (129–30).
                      Nevertheless, taken together, these discrete events are said to have
                  social and political consequences, the first being the ‘breakdown of social
                  and political constraints on economic activity’, producing ‘the most radi-
                  cal rupture ever observed between actor and system’, whilst the second is
                  the weakening of the nation-state (130–1). For Touraine, the most signifi-
                  cant change is in the decomposition of the institutionalization of norms in
                  the social world: ‘the main fact is that we no longer recognize the presence
                  of norms in many realms of life’ (131). Instead, as larger and larger spheres
                  of behaviour are no longer said to be subject to nation-state/society-framed
                  norms, ‘[t]he system is no longer a social one, but becomes a global market,
                  self-regulated by law firms, rating agencies and international financial
                  institutions and the financial markets themselves ... the social actor disap-
                  pears, and the remaining actors are no longer social’ (130).
                      In the contemporary context, therefore, Touraine poses the main task
                  for sociology today as having to discover ‘a new principle, capable of
                  replacing the idea of society and more specifically of national society,
                  which for so long played this role of mediation and integration’ (133).
                  This leaves him with the question: ‘how can we be actors and create space
                  for autonomy between the globalized economy and communal cultures,
                  neither one of which leaves room for the actor?’ (135).
                      Touraine’s own answer to this question is that ‘there are no longer
                  transcendent universal values that might unite all of humanity’ (136), as
                  in the case of the grand narratives of modernity; rather, capitalism, in its
   185   186   187   188   189   190   191   192   193   194   195