Page 213 - Communication Theory Media, Technology and Society
P. 213

Holmes-06.qxd  2/15/2005  1:03 PM  Page 196





                    196  COMMUNICA TION THEORY
                    openness, unregulated by the state or church, and an arena for unfettered
                    political expression. With the growth of cosmopolitan cities in early
                    European modernity, the agora typically contracted to institutions which
                    became normative for embodied interaction – the cosmopolitan coffee
                    house predominates as the most significant continuation of a public agora.
                    But also, as Poster (1997) points out, ‘the New England town hall, the public
                    square, a convenient barn, a union hall, a park, factory lunchroom, and
                    even a street corner’ may perform agora-like functions (217).
                        Roseanne Stone (1991) takes up the virtual-community-as-agora
                    thesis so sweepingly that she constructs an entire genealogy of virtual
                    community, including its mythologies, that dates from well before the
                    Internet itself.
                        As Ostwald (1997) outlines it, Stone’s ‘phenomenological view of
                    the spatial and the experiential’ is divided into four epochs of virtual
                    communities.
                        The first epoch brings together intellectual interchange, which survives
                    today in the university: ‘the academic community of the journal has, like
                    any other community, strict laws and customs. Communications between
                    members of the community may be rigidly ordered to meet accepted
                    forms of language, referencing and format’ (131).
                        The next epoch of virtual communities derives from mass media: ‘In
                    this epoch, the virtual spatiality of radio and television connect people
                    together through perceived experiences and the illusion of participation.
                    Like the academic community spatialized within the journal or paper, the
                    tele-visual community creates its own particular variations of language
                    and presentation’ (131).
                        The founding moment for the third epoch was when the intranet net-
                    work, Communitree, went on-line in May 1978. An asynchronous bulletin
                    board capable of facilitating CMC, ‘Communitree was a rudimentary pre-
                    cursor to the global news-nets where hundreds of thousands converse
                    daily and exchange data in a free-flowing system’ (131).
                        Epoch four in Stone’s virtual community is based on Gibson’s
                    ‘Matrix’, a form of cyberspace in which the communion of selves attains
                    its fullest expression. The mere existence of multiple selves in cyberspace
                    (the socialization of virtual reality) guarantees an interactive freedom
                    unparalleled in the other epochs.
                        Stone’s epochs provide a somewhat more nuanced way of thinking
                    about modes of communicative association. But what is common to all of
                    these epochs is that agorae of interactivity are their recurring basis.
                        Whilst Stone distinguishes between different  agorae, and describes
                    the kinds of community they make possible, the nature of  interaction
                    which takes place within them is left untheorized. As in the case of second
                    media age thinkers, it is often supposed that interaction is a matter of
                    speech, or, at least in the Gibsonian Matrix, an exchange of consciousness.
                        But does community always require a reciprocity and the exchange
                    of consciousness? This view is certainly a pervasive one, for which the
   208   209   210   211   212   213   214   215   216   217   218