Page 101 - Communication and Citizenship Journalism and the Public Sphere

90 COMMUNICATION AND CITIZENSHIP

10 Neal Rosenau, ‘After the cutbacks: what’s the damage to local TV
news?’, Columbia Journalism Review, Sept.-Oct. 1988, pp. 46–50. For a
specific example, cf. ‘Buying in prime time has George Gillett in a bind’,
Business Week, 31 October 1988, pp. 32–3.
11 J. Max Robins and John Flinn, ‘Local television under fire’, Channels
‘89 Field Guide to the Electronic Environment, December 1988, pp.
10ff.
12 Interview with Mr Ron Lorentzen, Executive Producer, Programming, at
KPIX offices and studios, 855 Battery Street, San Francisco, 19 July
1988.
13 Cf. The Television Information Office 1984 report on local television
community programming, Voices and Values: Television Stations in the
Community, p. 6.
14 ibid.
15 ibid., pp. 5–7.
16 ibid., pp. 8–9.
17 ibid., pp. 22–4.
18 Everett M.Rogers and J.Douglas Storey, ‘Communication campaigns’, in
Charles R.Berger and Steven H.Chaffee (eds), Handbook of
Communication Science, Beverly Hills: Sage, 1987, pp. 817–46.
19 R.E.Rice and W.J.Paisley (eds), Public Communication Campaigns,
Newbury Park, Calif.: Sage, 1981.
20 E.G.McAnany (ed.), Communication in the Rural Third World: The Role
of Information in Development, New York: Praeger, 1980.
Mukhopadhyay, Rajatsubhra, ‘Political communication and political
behaviour in a Bengal village’, Journal of the Indian Anthropological
Society, vol. 18, no. 2 (July 1983), pp. 97–110.
21 National Association of Broadcasters, Broadcasters Public Service
Activities, Washington, DC: NAB Research and Planning, 1988, p. 7.
Percentages are of a base sample of 249 television stations, of which 27.6
per cent were from the top fifty markets, 18 per cent among the second
fifty markets. 69.1 per cent were network affiliated.
22 ibid., p. 11.
23 Interview with Ms Carolyn Wean, General Manager, at KPIX offices and
studios, 855 Battery Street, San Francisco, 19 July 1988.
24 Interview with Mr Rick Bacigalupi, Production Assistant, at KPIX
offices and studios, 855 Battery Street, San Francisco, 19 July 1988.
25 Interview with Ms Candy Meyers, then National ‘AIDS Lifeline’ Co-
ordinator, at KPIX offices and studios, 855 Battery Street, San Francisco,
19 July 1988. Ms Meyers provided me with a number of releases from her
office which covered the essential facts of ‘AIDS Lifeline’ hereinafter
reported.
26 Interview with Brenda Lowe, Human Resources Manager, at KPIX
offices and studios, 855 Battery Street, San Francisco, 20 July 1988.