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BITES AND BLIPS  133

                 constitute the first coherent myth-literature developed in America for
                 American audiences.’
              10 Garry Wills,  Reagan’s America:  Innocents at Home, New  York:
                 Doubleday, 1987.
              11 Elliot  King and Michael Schudson,  The  myth  of the Great
                 Communicator’, Columbia Journalism Review, Nov./Dec. 1987, pp. 37–
                 9.
              12 Paul F.Boller, Jr, Presidential Campaigns, New York: Oxford University
                 Press, 1984, pp. 44–6.
              13 ibid., pp. 149–50.
              14 Kathleen Hall Jamieson,  Packaging  the Presidency: A History and
                 Criticism of Presidential Campaign  Advertising,  New York:  Oxford
                 University Press, 1984, pp. 9–11.
              15 ibid., pp. 144–5.
              16 Michael E.McGerr,  The Decline of  Popular Politics: The  American
                 North, 1865–1928, New York: Oxford University Press, 1986, p. 26.
              17 ibid., pp. 5, 7.
              18 ibid., pp. 22ff.
              19 ibid., pp. 107–37.
              20 Lawrence W.Levine,  Highbrow/Lowbrow: The Emergence of  Cultural
                 Hierarchy in America, Cambridge, Mass.:  Harvard  University Press,
                 1988.
              21 Jamieson, op. cit., p. 30.
              22 Jamieson, op. cit., pp. 32–4.
              23 Jamieson, op. cit., p. 43.
              24 Sidney Blumenthal, The Permanent Campaign: Inside the World of Elite
                 Political Operatives, Boston: Beacon, 1980.
              25 After two  years,  Downey squandered his populist capital. The
                 controversy he generated kept his show out of certain metropolitan areas.
                 Moreover, questions were raised about his veracity. The show’s ratings
                 declined, stations decided not to renew, and the Downey program sank into
                 media oblivion in 1989.
              26 New York Times, national edition, 8 Dec. 1988, p. B3.
              27 Daniel R. Anderson and Patricia A. Collins, The Impact on Children’s
                 Education: Television’s Influence on Cognitive Development,
                 Washington, DC:  US Department of  Education, Office of Educational
                 Research and Improvement, 1988, pp. 53–4.
              28 Jay Rosen, Democracy Overwhelmed, Occasional Paper of the Center for
                 War, Peace, and the News Media, New York University, 1989, pp. 36ff.
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