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vi Contents
4.4 DBS, UNESCO and the NWICO 91
4.5 Conclusions 96
Notes 99
5 DBS AND 1HE STRUCTURE OF US POLICY
MAKING 107
5.1 Policy Agents and the Fragmented Character
of US Policy 108
5.2 The US Policy Process and WARC-79 113
5.3 Shifting Demands and Structural Reforms 117
5.4 Conclusions 123
Notes 124
6 EXPORTING LffiERALIZATION AND 1HE
ASCENDANCY OF TRADE 131
6.1 The Failure of Free Flow 133
6.2 The Emergence of Free Trade 137
6.3 Free Trade and International Institutions 144
6.4 Conclusions 149
Notes 152
7 CAPITAL, TECHNOLOGY AND 1HE UNITED
STATES IN AN 'OPEN MARKET' REGIME 161
7.1 DBS in an 'Open Market' 164
7.2 DBS, Digitalization and HDTV 170
7.3 DBS and Global Markets 178
7.4 Conclusions 185
Notes 187
8 CONCLUSION: COMMUNICATION, CULTURE AND
AMERICAN HEGEMONY 193
8.1 Assessing Cultural Imperialism 196
8.2 The Internationalizing State and US Hegemony 199
8.3 Hegemony, Culture and Mediators of the
International Political Economy 204
8.4 DBS and the Twenty-first Century 207
Notes 211
Bibliography 213
Index 245
