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Hans J. Kleinsteuber
forms of reaction to the internationalization of communication in tech-
nology, organization, program, and so forth come to light. It is often
possible to identify confusing developments along with global transcul-
tural communication – often interacting with it, which only reveal their
secret when subjected to comparative research. Without a clear im-
provement and intensification of comparative research the future will
be unmanageable.
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