Page 289 - Comparing Political Communication Theories, Cases, and Challenge
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                                                Political News Journalists

                              to a modest level. Journalists are accustomed to working with pen and
                              paper and thus suitable subjects for a mail survey.
                                Throughout the study, we benefited from the built-in stimulation that
                              comparative research provides. When cross-national variation is found,
                              the analyst’s curiosity is immediately triggered. Why the differences?
                              Many of the questions in our survey provoked from us this type of re-
                              sponse. The pattern we found was either different from what we had
                              expected or the variation was substantially greater or less than we had
                              expected. In every case, the finding launched us on a search for explana-
                              tion, which, after all, is what inspires all of us in the research community
                              to do what we do.


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