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Comparing Political Communication

international communication and to draw on additional external data
sources when developing future research designs.
If comparative political communication research reacts to the chal-
lenges of globalization by “modernizing” its theories and study designs,
then it is well equipped for another markedly pronounced dynamic
development: Comparative research might not just be conceived as a
self-contained subdiscipline of communication science, but instead as
an indispensable cornerstone of the analysis of (post)modern society.

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