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Chapter 2
                           Products in Data Processing.) The computer industry of the time was quite different from
                           that of today. IBM controlled the computer market with its 360 mainframe computer,
             26            which had only 512K of main memory. In this mainframe computer environment, the SAP
                           founders recognized that all companies developing computer software faced the same
                           basic business problems, and each developed unique, but similar, solutions for their needs
                           in payroll processing, accounting, materials management, and other functional areas of
                           business. SAP’s goal was to develop a standard software product that could be configured
                           to meet the needs of each company. According to founder Dietmar Hopp, SAP’s concept
                           from the beginning was to set standards in information technology. In addition, the
                           founders wanted data available in real time, and they wanted users to work on a computer
                           screen rather than with voluminous printed output. These goals were lofty and forward-
                           looking for 1972, and it took almost 20 years to achieve them.

                           SAP Begins Developing Software Modules
                           Before leaving IBM, Plattner and Hopp had worked on an order-processing system for the
                           German chemical company ICI. The order-processing system was so successful that ICI
                           managers also wanted a materials and logistics management system—a system for
                           handling the purchase, receiving, and storage of materials—that could be integrated into
                           the new order-processing system. In the course of their work for ICI, Plattner and Hopp
                           had already developed the idea of modular software development. Software modules are
                           individual programs that can be purchased, installed, and run separately, but all of the
                           modules extract data from a common database.
                               In the course of their work together, Plattner and Hopp began to consider the idea of
                           leaving IBM to form their own company so they would be free to pursue their own
                           approach to software development. They also asked Claus Wellenreuther, an expert in
                           financial accounting who had just left IBM, to join them, and on April 1, 1972, SAP was
                           founded. At the time Plattner, Hopp, and Wellenreuther established the company, they
                           could not even afford to purchase their own computer. Their first contract, with ICI, to
                           develop the follow-on materials and logistics management system, included access to ICI’s
                           mainframe computer at night—a practice they repeated with other clients until they
                           acquired their first computer in 1980. At ICI, the SAP founders developed their first
                           software package, variously called System R, System RF (for real-time financial
                           accounting), and R/1.
                               To keep up with the ongoing development of mainframe computer technology, in 1978
                           SAP began developing a more integrated version of its software products, called the R/2
                           system. In 1982, after four years of development, SAP released its R/2 mainframe ERP
                           software package.
                               Sales grew rapidly in the 1980s, and SAP extended its software’s capabilities and
                           expanded into international markets. This was no small task, because the software had to be
                           able to accommodate different languages, currencies, accounting practices, and tax laws.
                               By 1988, SAP had established subsidiaries in numerous foreign countries, launched a
                           joint venture with consulting company Arthur Andersen, and sold its 1,000th system. SAP
                           also became SAP AG, a publicly traded company.

                           SAP R/3
                           In 1988, SAP realized the potential of client-server hardware architecture and began
                           development of its R/3 system to take advantage of client-server technology. The first



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