Page 11 - Consuming Media

00Consuming Media 10/4/07 11:16 am Page x

x Consuming Media

media and communication studies. His previous research includes studies on youth
culture, media culture, advertising, popular music and ethnicity. He has published
seventeen books and contributed to over sixty anthologies in Swedish, and also
published English articles on advertising and consumer research, cultural studies,
cultural policy and ethnicity. His Swedish publications include the extensive volume
on youth culture, Högt och lågt. Smak och stil i ungdomskulturen (High and Low: Taste
and Style in Youth Culture, Boréa, 1997), and among his English publications,
Children and Television Advertising: A Critical Study of International Research
Concerning the Effects of TV-commercials on Children (The National Swedish Board
For Consumer Policies, 1994).

HILLEVI GANETZ is Associate Professor at the Centre for Gender Studies, Uppsala
University. Her background is in media and communication studies and literature –
fields that she combined in her dissertation on Swedish female rock lyrics. Her
research interests are popular culture, consumption, young women, popular litera-
ture and music, feminist theory and cultural studies. She has co-edited several books
in Swedish concerning youth culture, young women, feminism and Marxism, and
most recently, media and consumption. She is currently conducting research on how
nature, culture, gender and sexuality are represented in wildlife films and how gender
and sexuality is constructed in a TV docu-soap depicting sixteen young music artists
on their way to fame. Her English publications include: ‘The female body, the soul
and modernity: A dichotomy reflected in a poem and a rock text’, Young, 3/1994;
‘The shop, the home and femininity as a masquerade’, Fornäs and Bolin (eds): Youth
Culture in Late Modernity (Sage 1995); ‘Her Voices: Mediated Female Texts in a
Cultural Perspective’, Nordicom Review, 1/1998; ‘Diving in the river or being it:
Nature, gender and rock lyrics’, Toru Mitsui (ed.): Popular Music: Intercultural
Interpretations (1998); ‘The happiness of being sad, or What is melancholic rock
lyrics?’, Tarja Hautamäki and Helmi Järviluoma (eds): Music on Show: Issues of
Performance (1998); ‘Familiar Beasts: Nature, Culture and Gender in Wildlife Films
on Television’, Nordicom Review, 25:1–2 (2004).