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01Consuming Media  10/4/07  11:17 am  Page 13











                   seen again,’ writes Benjamin. 26  The discontinuity and transitory qualities of these
                   individual experiences prevent us from weaving dream images together into a
                   coherent picture of a common mythic past. Instead, they can become the basis for a
                   critical, dialectical form of historical knowledge. 27
                     The dream image becomes dialectical in the instant that we recognize it as a
                   glimpse of the past in the present. Benjamin is careful to point out an important
                   distinction: what we experience is not the temporal relationship of the past casting
                   its light on the present, nor the present seen in light of the past. The image is rather
                   an instance of what-has-been coming together ‘in a flash’ with the now to form a
                   constellation. He writes of ‘rescuing’ these fleeting images from the past (and here he
                   includes objects that evoke the image), ripping them out of a narrative of historical
                   development in order to make each one accessible to critical analysis ‘in the now of
                   its recognizability’. 28

                        The relation of what-has-been to the now is dialectical: not temporal in nature
                        but figural. Only dialectical images are genuinely historical … images.  The
                        image that is read – which is to say, the image in the now of its recognizability
                        – bears to the highest degree the imprint of the perilous critical moment on
                        which all reading is founded. 29
                   In Benjamin’s footsteps, Michel de Certeau has argued that city practices open up ‘an
                   ‘anthropological’, poetic and mythic experience of space’. James Donald adds ‘the city
                   we actually live in is poetic’, and ‘there is no possibility of defining clear-cut bound-
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                   aries between reality and imagination’. Benjamin’s understanding of history as non-
                   linear and constructed out of sudden conjunctions between dream images of the past
                   and the present carries important implications for the study of this contemporary
                   environment that is a labyrinth of passages, images and stories. The various and
                   contradictory impressions, descriptions and histories of Solna Centre are also a
                   labyrinth of interconnected meanings that offer a continual challenge to methodo-
                   logical clarity. In the pages that follow we look more closely at how conflicts between
                   these various histories play out in the ambiguous construction of Solna Centre as a
                   space that is simultaneously public and private. These apparent contradictions can be
                   traced to the interplay between on the one hand the political and economic histories
                   inscribed on the place, and, on the other, the ways that people today use it. A further
                   complication is the transient relationship many people have to the place, at the same
                   time that there are multiple references to other places that tie Solna Centre and its
                   visitors to other localities. This complexity carried methodological implications for
                   each phase of our study. While many of the problems we faced are common to any
                   ethnographically based study of a late-nineteenth-century phenomenon, we managed
                   to develop new ways of addressing many of them, largely through the efforts of a
                   cross-disciplinary group of researchers intent on exploring media consumption
                   through a collective research process.






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