Page 85 - Consuming Media
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01Consuming Media  10/4/07  11:17 am  Page 72




              72      Consuming Media




                     occupy specific social positions in the new country and develop heterogeneous
                     communities, identities and attitudes to both the host country and to their country
                     of origin. In anthropology and cultural theory, for example, there is a growing liter-
                     ature about different kinds of communities, subjectivities and identities, which the
                     current global migration creates. This literature examines the histories, experiences,
                     discourses and communities of exiles, immigrants and guest workers in the diaspora. 7
                     However, there is not only migration between countries, but also internal migration,
                     between parishes and cities within a nation state. 8
                        The relationship of migrants to their places of birth is complex. For diasporic
                     communities, newspapers and magazines published in the old countries can play an
                     important role in maintaining a connection to ‘home’. Correspondingly, provincial
                     newspapers are important for internal migrants. Some of the media products that are
                     sold in the shopping centre are foreign and provincial newspapers and magazines.
                     They are purchased by both external and internal migrants and they are also available
                     at the library as a service for city residents. Here we focus on migrants’ use of news-
                     papers and periodicals; a use that links two places: the library’s reading room and the
                     visitors’ birthplace. 9
                        Celal, one library visitor, sees his country of birth as the place where he was formed
                     as a person: ‘I did not come to earth from the sky, but grew up in a specific place, in
                     an environment, in a district … that’s why localization is important for me … but if
                     one cannot strike a balance between localization and globalization it is easy to
                                                     10
                     become a nationalist or localist racist.’ Celal and Pablo, who are both refugees, asso-
                     ciate the distance that separates them from ‘home’ with a lack of control of, or influ-
                     ence over, the events there.  The fact that Celal cannot return (for fear of
                     imprisonment) makes him see that country as ‘a utopian country, far away … waiting
                     over there’.
                        For Pochi and Carlota, who both came to Sweden only a few months before the
                     interviews to live with their boyfriends, the ‘home country’ is the place where they
                     have their roots, a constant reminder that it is important to continue talking about.
                        The prospect of returning is not the all-pervading vision for all those we inter-
                     viewed. Pablo has decided to stay and regards Sweden as his new home, where he has
                     been given opportunities that he did not have in his native country. Carlota and her
                     Swedish boyfriend have not yet decided what to do, while Ingemar regards the very
                     north of Sweden as ‘home’, even after forty years in Stockholm. Although he is about
                     to retire, he does not want to return to live there because that region is ‘dying’.
                        The reasons why the newspapers and magazines from ‘home’ are important vary,
                     but many answers recur in the interviews. Most often people say, ‘I want to know
                     what is going on there.’ The will to know is expressed both by those like Pochi and
                     Celal who express a strong sense of longing, and by those like Pedro who emphasize
                     that they do not feel any nostalgia. To be well informed about what is going on in
                     Colombia helps Pedro to imagine how his family is. Another reason mentioned is a
                     wish to maintain contact with one’s native culture and language. Celal thinks that
                     newspapers from Turkey express a view of the world that is different from the one in
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