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Mintzberg, H.,Ahlstrand, B., and Lampel, J. (1998), Strategy Safari: The Complete Guide Through
the Wilds of Strategic Management. London: Prentice Hall/Financial Times; or Elfring, T., and
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or synthesis’, in Volberda, H.W., and Elfring,T. (eds), Rethinking Strategy. London: Sage, pp. 1–25.
3 Mintzberg, H. (1987),‘The strategy concept: five Ps for strategy’, California Management
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4 Johnson, G. (1988),‘Rethinking incrementalism’, Journal of Strategic Management, 6, 75–91,
p. 80.
5 Cornelissen, J.P., and Thorpe, R. (2001), ‘The organisation of external communications
disciplines in UK companies: a conceptual and empirical analysis of dimensions and deter-
minants’, Journal of Business Communications, 38 (4), 413–438, p. 429.
6 Steiner, G.A., Miner, J.B., and Gray, E.R. (1982), Management Policy and Strategy.
New York: Macmillan, second edition, p. 6.
7 Rumelt, R.P., Schendel, D.E., and Teece, D.J. (1994),‘Fundamental issues in strategy’, in
Rumelt, R.P., Schendel, D.E., and Teece, D.J. (eds), Fundamental Issues in Strategy: A Research
Agenda. Boston, MA: HBS, p. 22.
8 Grunig, J.E., and Repper, F.C. (1992), ‘Strategic management, publics and issues’, in
Grunig, J.E. (ed.), Excellence in Public Relations and Communications Management. Hillsdale, NJ:
Lawrence Erlbaum Associates, pp. 122–123.
9 White, J., and Dozier, D.M. (1992),‘Public relations and management decision-making’,
in Grunig, J.E. (ed.), Excellence in Public Relations and Communications Management. Hillsdale,
NJ: Lawrence Erlbaum Associates, p. 92.
10 Ibid. (1992).
11 Moss, D., and Warnaby, G. (2000),‘Strategy and public relations’, in Moss, D.,Vercic, D.,
and Warnaby, G. (eds), Perspectives on Public Relations Research, pp. 59–85. London: Routledge,
pp. 591–85.
12 Grunig and Repper (1992).
13 Webster, P.J. (1990),‘Strategic corporate public relations: what’s the bottom line?’, Public
Relations Journal, 46 (2), 18–21, p. 18.
14 Mintzberg, H. (1994). The Rise and Fall of Strategic Planning. New York:The Free Press
Whittington, R. (1993), What Is Strategy – and Does It Matter? London: Routledge.
15 See for instance Cutlip, S.M., Center, A.H., and Broom, G.H. (1985), Effective Public
Relations.London:Prentice Hall,fifth edition;or Argenti,P.A.(1998),Corporate Communication.
Boston: McGraw-Hill, second edition.
16 Vercic, D., and Grunig, J.E. (2000),‘The origins of public relations theory in economics
and strategic management’, in Moss, D.,Vercic, D., and Warnaby, G. (eds), Perspectives on Public
Relations Research. London: Routledge, pp. 49–58.
17 Eden, C., and Ackermann, F. (1998), Making Strategy: The Journey of Strategic Management.
London: Sage.
18 Johnson, G., and Scholes, K. (1993), Exploring Corporate Strategy: Text and Cases. Hemel
Hempstead: Prentice Hall, third edition.
19 Porter, M.E. (1985), Competitive Advantage: Creating and Sustaining Superior Performance.
New York:The Free Press.
20 Mitchell, R.K., and Agle, B.R. (1997),‘Toward a theory of stakeholder identification and
salience: defining the principle of who and what really counts’, Academy of Management
Review, 22 (4), 853–887.
21 This management brief was based on Agle, B.R., Mitchell, R.K., and Sonnenfeld, J.A.
(1999),‘Who matters to CEOs? An investigation of stakeholder attributes and salience, corpo-
rate performance, and CEO values’, Academy of Management Journal, 42 (5), 507–525, and
Mitchell, R.K., Agle, B.R.,Wood, D.J. (1997),‘Toward a theory of stakeholder identification
and salience: defining the principle of who and what really counts’, Academy of Management
Review, 22 (4), 853–886.