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                   Board of Auditors  Executive Conference  Corporate Communications Dept  Inspection Dept  Compliance Dept  Customer Relationship  Dept  Marketing Admi-  nistration Div  Marketing  Planning Dept  Marketing  Development Dept  Advertising Dept  Marketing System  Dept









                                                IT Div  IT Planning Dept  IT Operation Dept


                  General Meeting  of Shareholders  Board of Directors  Chairman  President  Horizontal  structure







                                 Corporate Planning  Dept  Personnel and  General Affairs Div  Personnal Dept  General Affairs  Dept  Staff Training  Dept  Legal Dept  The vertical and horizontal structure in communications organization







                                               Treasury and  Accounting Div.  Treasury Dept  Accounting Dept

















                                      Vertical  structure                           Figure 5.1
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