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23 Gronstedt, A. (1996), ‘Integrating marketing communications and public relations: a
stakeholder relations model’, in Thorson, E., and Moore, J. (eds), Integrated Communications:
Synergy of Persuasive Voices. Mahwah, NJ: Lawrence Erlbaum Associates, pp. 287–304, p. 302.
24 Heath, R.L. (1994), Management of Corporate Communications: From Interpersonal Contacts
to External Affairs. Hillsdale, NJ: Lawrence Erlbaum Associates, p. 55.
25 Scholes, E., and Clutterbuck, D. (1998),‘Communication with stakeholders: an integrated
approach’, Long Range Planning, 31 (2), 227–238.
26 Clarke, S. (1996),‘Brand-building through integration’, Marketing, 17 October.
27 Gronstedt, A. (1996), ‘Integrated communications at America’s leading total quality
management corporations’, Public Relations Review, 22 (1), 25–42, p. 26.
28 Hatch, M.J., and Schultz, M. (2001), ‘Are the strategic stars aligned for your corporate
brand?’, Harvard Business Review, February, 128.
29 Poiesz,T.B.C., and Robben, H.S.J. (1994),‘Individual reactions to advertising: theoreti-
cal and methodological developments’, International Journal of Advertising, 13, 25–53, p. 27.
30 See for instance Schultz et al. (1993).
31 Harris,T.E., and Bryant, J. (1986), ‘The corporate communication manager’, Journal of
Business Communications, 23, 19–29.
32 Van Riel (1995), p. 141; [Marion, G. (1998).]
33 Olasky, M.N. (1984),‘The aborted debate within public relations: an approach through
Kuhn’s paradigm’, paper presented to the Qualitative Studies Division of the Association for
Education in Journalism and Mass Communication, Gainesville, Florida.
34 Hutton, J.G., Goodman, M.B., Alexander, J.B., and Genest, C.M. (2001), ‘Reputation
management:the new face of corporate public relations?,Public Relations Review,27,247–261.
35 Freeman (1984), pp. 219, 220, 221.
36 Herkströter, C. (1996), ‘Dealing with contradictory expectations – the dilemmas facing
multinationals’(speech).p.59.Available at www.shell.com/library/speech/0.1525,2424,00.html.
Shell (2001),‘People, planet and profits – a summary of the Shell report’, p. 21.Available
at www.shell.com.
BP executive, Claussen Environmental Defense Fund and Browne quotes at
www.indigodev.com/BPclim.html (initially published in Ernest A.Lowe and Robert J.Harris
(1998), ‘Taking climate change seriously: British Petroleum’s Business Strategy’, Corporate
Environmental Strategy, 5 (2), 22–31, now accessible at www.indigodev.com/BPclim.html.
Mogford quoted in Warren, C. (2003),‘A green giant: can being green help BP stay in the
black?’, Continental, May, 35–37, p. 37.