Page 25 - Crisis Communication Practical PR Strategies

6 6 Crisis Communication

16, the role and the benefits of having a risk manager in a rapidly
changing business environment are detailed.
Finally, in Chapter 17, crisis communication checklists are pro-
vided. These will help you, should you ever have the misfortune to be
confronted with a crisis.
If my co-authors and I have succeeded in convincing you and your
organization of the absolute necessity for proactive crisis communica-
tion and proper planning, then the objectives of this book will have
been met. ‘Forewarned is forearmed!’

Peter Frans Anthonissen