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78  Cultural Competence in Health Education and Health Promotion




                           THE NATIONAL CENTER FOR COMPLEMENTARY AND
                         ALTERNATIVE MEDICINE
                         The National Center for Complementary and Alternative Medicine (NCCAM), cre-
                       ated in 1998, is the lead federal entity supporting scientific research initiatives in the

                       areas of complementary and alternative medicine. Studies on the applications of
                       holistic health and alternative medicine in realms of scientific discovery such as

                       health education, medicine, social work, nursing, and others have been supported by

                       NCCAM. (A precursor agency, the Office for Alternative Medicine, existed from
                       1992 to 1998.)
                            As one of the twenty - seven institutes and centers of the National Institutes of

                       Health this agency promotes rigorous scientific inquiries on healing practices, edu-
                       cates complementary and alternative medicine researchers, and informs the public on

                       the latest findings related to complementary and alternative medical practices. The pri-
                       mary focus areas of the NCCAM are presented in Exhibit  4.5 .
                            Exhibit  4.5  presents information of particular relevance for health educators
                       within the framework of the new responsibilities and competencies delineated by
                       the Competencies Update Project. Responsibility VII states that health educators
                       should communicate and advocate for health and health education (Gilmore, Olsen,
                       Taub,  &  Connell, 2005). The NCCAM focus areas reveal a need for health educators





                          EXHIBIT 4.5.  NCCAM Focus Areas.
                          ADVANCING SCIENTIFIC RESEARCH
                          As of August 2006, NCCAM had funded more than 1,200 research projects at scientifi c
                          institutions across the United States and around the world.

                          TRAINING CAM RESEARCHERS
                          NCCAM supports training opportunities for new researchers and encourages experi-
                          enced researchers to study CAM.

                          SHARING NEWS AND INFORMATION
                          NCCAM provides timely and accurate information about CAM research through a Web
                          site, a national information clearinghouse, fact sheets, a distinguished lecture series,
                          continuing medical education models, and publications.

                          SUPPORTING INTEGRATION OF PROVEN CAM THERAPIES
                          NCCAM’s sponsored research programs help the public and health professionals under-
                          stand which CAM therapies have been proven to be safe and effective.

                          Source: Adapted from NCCAM, 2006a.










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