Page 13 - Culture and Cultural Studies
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12                          CULTURE AND CULTURAL STUDIES


                                        Discourse                   Representation
                                        Discursive formation        Signifying practices
                                        Hegemony                    (the) Social
                                        Identity                    Social formation
                                        Ideology                    Subjectivity
                                        Language-game               Texts
                                        Political economy



                           Cultural studies writers differ about how to deploy these concepts and about
                           which are the most significant.





                     THE INTELLECTUAL STRANDS OF CULTURAL STUDIES


                     The concepts we have explored are drawn from a range of theoretical and methodolog-
                     ical paradigms. The most influential theories within cultural studies have been: Marxism,
                     culturalism, structuralism, poststructuralism, psychoanalysis and the politics of differ-
                     ence (under which heading, for the sake of convenience, I include feminism, theories of
                     race, ethnicity and postcolonialism). The purpose of sketching the basic tenets of these
                     theoretical domains is to provide a signpost to thinking in the field. However, each is
                     developed in more detail throughout the text and there is no one place in the book to
                     look for theory. Theory permeates all levels of cultural studies and needs to be connected
                     to specific issues and debates rather than explored solely in the abstract.



                     Marxism and the centrality of class
                     Marxism is, above all, a form of historical materialism. It stresses the historical specificity
                     of human affairs and the changeable character of social formations whose core features
                     are located in the material conditions of existence. Marx (1961) argued that the first pri-
                     ority of human beings is the production of their means of subsistence through labour. As
                     humans produce food, clothes and all manner of tools with which to shape their environ-
                     ment, so they also create themselves. Thus labour, and the forms of social organization
                     that material production takes, a mode of production, are central categories of Marxism.
                       The organization of a mode of production is not simply a matter of co-ordinating
                     objects; rather, it is inherently tied up with relations between people. These relation-
                     ships, while social, that is, co-operative and co-ordinated, are also matters of power and
                     conflict. Indeed, Marxists regard social antagonisms as being the motor of historical
                     change. Further, given the priority accorded to production, other aspects of human









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