Page 241 - Cultural Studies and Political Economy

230 Index

mass marketing, 21. See also 139–48, 151; space-binding, 35, 39,
advertising 43, 44; staples as, 33, 34–35;
mass media, 16, 19, 25, 27, 28, 42, 69, symbolic, 75, 79; time-binding, 34,
71, 75, 78, 87, 93n90, 93n92, 121, 43, 44
125, 140, 188, 189 media imperialism, 22, 33–34
mass persuasion, 123 media literacy, 80
mass production, 18–19, 21, 24, 28, 78 media studies, 4, 10n3, 16, 17, 18, 36,
mass society, 29 88, 104, 111; American, 66, 117–30;
Massachusetts Institute of Technology composition of, 4, 18; and cultural
(MIT), 121, 133n52 studies, 4, 61; and political economy,
materialism, 17, 19, 42, 44, 62, 63, 73, 4, 117–30
89n7, 93n100, 94n102, 105, 107, media thesis, 4, 22, 34–42, 49n50, 78,
108, 110, 128, 129, 138, 140–41, 79, 110, 137, 139–48, 151, 169, 171,
151, 161, 168, 171, 180–82, 191n33, 180, 187–88, 196
198 media transfer model 126, 133n52
mathematical theory of communication, medieval. See Middle Ages
166 medium and message, 169, 180
The Matrix, 28 medium theory. See media thesis
Mattelart, Armand, 190 Meehan, Eileen, 6
matter, 161, 165–66, 168 memory, 152, 155
matter-energy, 165, 167 mercantilism, 13
matter-in-form. See dialectic of Merton, Robert, 121
information Mesopotamia. See Sumer
maximization, 15, 142 messages, 38, 81, 86, 89n18, 123, 125,
McChesney, Robert, 90n18 126, 128, 132n39, 139, 164, 169,
McCombs, Maxwell, 126, 134n54 177, 178, 179, 180
McLuhan, Marshall, 3, 4, 10n5, 35, 137, metabolism, 166
138, 169–71 metaphor, 110, 170
McRobbie, 6, 64, 97–98, 99, 101, 102, Methodism, 82
104, 106–7, 111 methodological individualism, 47n17,
meaning, 28–29, 31, 35, 42, 63, 70, 73, 199n2
77, 87, 93n91, 100, 107, 109, Middle Ages, 25, 73, 81, 144
112n11, 127, 128, 140, 156, 161, military, 29, 33, 36–38, 42, 43, 46, 110,
167, 177, 182, 186, 197, 198 120–22, 125, 126, 131n18, 152, 154
meaning system, 109, 162, 164, 167, Mill, James, 13
177 Mill, J. S., 70, 72
mechanization, 21, 23, 28, 39, 41, 43, minerals, 34
45, 102, 104, 144, 186, 189, 193n63 Minerva’s owl, 45, 141
media of communication, 75, 76, 78, minimal effects. See law of minimal
84, 86, 87, 99, 154, 168, 169, media effects.
178; amplificatory, 75, 79, 80; Mirowski, Philip, 168
durative, 75, 79, 80; commercial, mode of information, 175–84, 185
26, 31, 68, 75; concentration of The Modern Prince (Gramsci), 66
control of, 21, 29, 68, 75, 80, 118; modernity, 65, 186
and language, 175–90; money as, 9, modernization, 133n52