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Genealogy of Cultural Studies            73

             garding transmission, he stated that “any governing body will seek to implant
             the ‘right’ ideas in the minds of those whom it governs,” but then quickly
             qualified that observation by noting that interpretation by message receivers
             depends not only upon their skill with the language but as well on their
             “whole experience,” adding: “Any real theory of communication is a theory
             of community.” 80
               Williams’ version of cultural studies, as inaugurated in his foundational
             book, differs markedly from contemporary poststructuralist cultural stud-
             ies. Many poststructuralists maintain that meaning is in language, that one
             can never escape language to get at the “real” state of affairs, or indeed that
             no “real” exists beyond language. For Williams, in contrast, changes in the
             meanings of words (for instance, culture, industry, art, democracy), and
             the invention of new words, are responses to changes in the lived condi-
             tions. Changes in the meanings of words, for him, constituted “a record”
             of reactions to changes in social, economic, and political life. That record
             is a type of “map” guiding explorations into the nature of the changes. 81
             Among the words originating in the “decisive period” from 1750 to 1850
             are: “ideology, intellectual, rationalism, scientist, humanitarian, utilitar-
             ian, romanticism, atomistic; bureaucracy, capitalism, collectivism, com-
             mercialism, communism, doctrinaire, equalitarian, liberalism, masses, me-
             dieval and medievalism, operative (noun), primitivism, proletariat (a new
             word for ‘mob’), socialism, unemployment; cranks, highbrow, isms, and
             pretentious.” 82
               According to Williams, moreover, words and concepts developed in previ-
             ous times cannot be applied with equanimity or without modification to cur-
             rent situations. Meanings change as lived experience changes; there is inter-
             action between language and lived conditions. 83  Williams’ emphasis on
             language reflects his vocation as an English professor, and that orientation he
             certainly shared with contemporary poststructuralists. However, by insisting
             on a two-way interaction between language and material conditions, he was
             far removed from contemporary poststructuralism.
               Culture and Society was first in what can now be regarded as a family of
             books, others including The Long Revolution (1961), Keywords (1976), Prob-
             lems in Materialism and Culture (1980), and The Year 2000 (1983). 84  The
             later tomes further clarified and extended the author’s position regarding in-
             terdependencies between culture and political-economic conditions and
             trends. Now I will focus on matters raised but left underdeveloped in Culture
             and Society but dealt with more extensively in his later books—in particular,
             Williams’ treatments of the “mass,” the relation between base and super-
             structure (economic determinism), and technological determinism.
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