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7  Engaging the Environment                                     101

            They must also be able to think about some future bombardments of commercials
            and “green” trends. They will become the designers of these things. Other scholars
            argue for the explicit connection to character development for students and relating
            character  to  green  socioscientific  issues  that  have  a  direct  impact  on  their  lives
            (Zeidler et al. 2005). In recent years, studies by researchers such as Richard Layard
            of the London School of Economics demonstrate that happiness does not coincide
            with increased wealth. And to make matters worse, the wealthier people become,
            the more stress they will encounter and the more competition will enter their lives.
            Finding  ways  to  educate  people  so  that  they  will  enjoy  the  more  tangible  (and
            simple) things that the Earth already provides in the wind, soil, forest, and how to
            limit  their  consumption  of  these  agricultural  and  natural  resources  equates  with
            happier lives for many people. Why not include these ideas in environmental educa-
            tion? When they are included, they provide a greater rationale to teach about the
            environment.
              What sorts of mediation could be associated with environmental activities and
            goods so that future costs are addressed at the onset of a “purchase” (meaning the
            actual purchase of goods, but also the engagement of youth in buying into a curriculum).
            Who takes care of car tires, appliances, and other products, once they are broken or
            discarded? Should these things come with a government-mandated warning label
            similar to cigarettes and cigars until corporations find responsible ways to deal with
            how they are treated once people dispose of them? Why should disposal always be
            the responsibility of consumers?
              On the other hand, in the USA, people purchase items without having to be
            responsible for knowing a “cradle to grave mentality.” Cradle-to-grave questions
            might well be tackled by students at various levels as they are involved in projects
            that directly relate to their impact on the local community or environment. What
            sort of activism would students engage in by informing consumers of the “grave?”
            How would the unlocked potential of creativity and innovation of youth be redi-
            rected in ways that demonstrate that Generation R understands that buying more
            stuff has a direct link to cutting down rainforests? When we ask for more stuff
            rather than being happy with what we have or could share, do we inadvertently ask
            businesses  to  continue  to  cut  down  more  acres  of  rainforest  to  grow  more  soy
            beans and cattle to supply their demands for consumption? Having environmental
            and science education questions that explicitly guide thinking about the relation-
            ships  and  associated  exercises  corresponding  with  them  do  much  to  foster
            Generation R! Because we as a species are continuing to use greater amounts of
            resources and energy from the Earth, it seems prudent to continue to increase our
            responsible efforts toward strengthening environmental education so that this current
            Generation E of human beings does not become one of the most vilified in human
            history.
              Teddie: Actually, I think that the last generation (MTV, X, and Y) and decision
            makers during the past 10 years will be more to blame than this current Generation
            R. I have strong hopes for environmental education and R! We are making much
            more headway in encouraging critical thinking and introspection than 5 years ago
            at the height of the standardized testing buy-in. Marketing companies continue to
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