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120                                          M.P. Mueller and D.L. Zeidler

            EcoJustice Inquiry


            Yorktown (2008) notes the following four ethical principles on their website under
            GloFish® Fluorescent Fish Ethical Principles: (1) environmental safety first; (2)
            humane  treatment  of  fish;  (3)  advancing  scientific  research;  and  (4)  open  and
            informed discussion. We will analyze these principles one at a time.

              Environmental Safety First. We believe it is of paramount importance that all the fluo-
              rescent fish we offer for sale be safe for the environment. To ensure that we are successful,
              stringent testing will be performed before any fish is made available to the public, with
              specific emphasis placed on analyzing growth rates, temperature sensitivities, and mating
              success.  Any  line  of  fluorescent  fish  demonstrating  increased  strengths  or  successes  in
              these areas relative to nonflourescent fish of the same species, or otherwise displaying any
              characteristic that poses an environmental concern, will not be offered for sale (n.p.).
            This “ethic” depends on the market share because the environment has been con-
            strained  to  “North  America”  within  lesson  plans.  All  of  Yorktown’s  supporting
            letters  of  no  harm  for  the  environment  privilege  the  US  waterways  and  do  not
            include other nations’ waterways as considerations. The importance of company
            stakeholders seeking to maximize profits for Yorktown may create a conflict of
            interest when evaluating environmental safety. Whether or not environments will
            really  be  upheld  over  profits  is  not  clear.  Since  a  particular  environment  is  not
            specified, we have to assume that if environmental safety is first, then it will include
            all of the relevant implications for ecosystems worldwide. Asia should be included
            as well as other nations constituting the North American continent, and so forth.
            But there is no mention of conflicting research, or documented cases where GloFish
            have  reproduced  in  aquaria  (Bratspies  2005),  or  concerns  from  scientists  about
            GMOs wreaking ecological havoc when released (Stokstad 2002) on Yorktown’s
            website or in instructional lesson plans. There is no mention of whether there will
            be any stringent testing preformed in diverse geographies outside of the market
            share. This idea is aligned with how companies in the USA have historically solved
            their problems with cheap labor, where they exploit natural resources, and where
            they  locate  industrial  pollution  and  consumer  waste.  Workers  in  economically
            marginalized countries are exploited for cheap labor, while the natural resources are
            consumed without regard to longer-term consequences. Many times, waste is also
            relocated to these countries. If we cannot see it, then it does not much matter, with-
            standing  fair  trade  and  other  efforts  to  make  things  more  equitable  for  others.
            Yorktown endorses the hubris and ethnocentrism implicit in the presumption that
            as long as GloFish minimally impact US waterways they may be sold, despite the
            huge  consequences  facing  other  nations  which  may  not  be  able  to  protect  their
            cultural  communities  and  local  environment  from  being  degraded  by  GMOs.
            Yorktown has a responsibility to consider the ethics of perpetuating an assumption
            of  superiority  over  others,  and  this  idea  should  be  represented  when  teaching
              ecojustice ethics.
              Next, consider Native American communities in the northwestern USA where
            cultural traditions around salmon migrations are severely threatened because of the
            escape of an estimated half-million farmed salmon from 1987 to 1997, which are
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