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                     CULTURE, SOCIETY AND ECONOMY

                     But at its core this exploitation is thought of as deriving from and expressed
                     primarily in the large-scale nature of much of the contemporary corporate
                     economy from which its oppressive and damaging characteristics are
                     thought to derive. It is this largeness that leads to the vast consumption of
                     natural resources in the production process. It is the same vastness that
                     leads to excessive carbon emissions. It is vastness that leads to and is
                     expressed in global ‘long-distance trade’. It is vastness that leads to the huge
                     concentration of wealth in a few hands. And it is vastness that leads to the
                     huge and undemocratic concentrations of corporate power. ‘Globalization is
                     de-localization’, is the expression used to capture this point. 9
                        An important theoretical point arises here. In this line of analysis, the
                     large-scale nature of private and public corporations is not regarded as an
                     outgrowth of other forces, such as inescapable tendencies to bureaucratic
                     rationalization as in the well-known line of thinking of Max Weber on
                     the necessary disenchantment of modernity. Nor for that matter, are the
                     arguments of the reactionary German phenomenology, concerning the
                     inevitable emergence of ‘inauthentic Dasein’, following the replacement
                     of Kultur and Gemeinschaft by ‘bourgeois Gesellschaft’, accepted. Nor is
                     size seen as a necessary product of the growth of the division of labor and
                     the market as in the civil society tradition running through Adam Smith,
                                    10
                     Hegel and Marx. Size is not, so to speak, a dependent variable. It is itself
                     causative and  sui generis. It is willfully chosen as a particular form of
                     economic organization precisely in order to extract super-profits and to
                     plunder the wealth of the entire world.
                        This idea is best captured in the following statement from Cavanagh:

                        In the eyes of citizens movements, these trends [towards large corporations
                        and global trade] are not the result of some inexorable historical force
                        but rather of the intentional actions of a corrupted political system awash
                        with money. They see the World Bank, the IMF, and the World Trade
                        Organization as leading instruments of this assault against the people and
                        the environment. 11

                     This rather voluntaristic notion of how and why firms are formed and
                     grow, bears no relation to any of the theories of firm organization such as
                     those formulated in the important work of Williamson. Willfulness,
                     greed and corruption are to be blamed. Given such a naïve conscious-
                     ness, it then follows that the task is to reduce and eventually to eliminate
                     bigness. Size is the problem, not the relations of production, forces of
                     production, technology or economies of scale. If bigness per se is the root
                     of the evil, then clearly smallness must be the solution. If ‘globalization
                     is de-localization’, then the alternative must be one of ‘localization’.


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