Page 187 - Culture Technology Communication

170 Concetta Stewart, et al.

MESSAGE LENGTH
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When examined by the length of message some interesting dynam-
ics are observed as well (table 2). While there were equal numbers of
men and women sending long messages, the men sent more long
messages in total than did the women (fifty-one messages versus
thirty-four messages), or an average of 7.3 messages for males versus
4.9 for females. When looking at this behavior according to culture,
the averages were similar, with white Americans sending 7.4 long
messages on average and the others sending an average of 5.3 long
messages. It is worth noting here that it was an Asian woman who
sent the longest original messages, consisting of both complex and
thought-provoking discussion, while it was an Asian male who sent
the most long messages that consisted of replies of a few sentences
with the entire original message copied in most every instance.

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RATES OF ADOPTION
In Figure 1, we see that males adopted the technology first, most of
them doing so in the first two weeks, while more than half of the fe-

Table 2
Number of Long Messages by Sender

Number of Long Messages
Male Female White
Sender American Other

M3 14 14
M1 12 12
F2 9 9
M4 8 8
F5 7 7
M5 6 6
F3 5 5
M2 5 5
F1 5 5
M7 5 5
F6 4 4
F4 2 2
F7 2 2
M6 1 1
Totals 51 34 37 48